20+ years shaping brand, marketing, and communications for organisations that want to be understood, trusted, and remembered.
I hold external communications to the same standard as the work being delivered. If we say it, we should be able to stand behind it.
Strategic brand, marketing, and communications leader with experience spanning agency ownership, in-house creative direction, and corporate communications. I build brand positioning frameworks, marketing strategies, and communications systems that drive measurable outcomes in reputation, workforce attraction, and growth.
I run my remit with an agency mentality and an agile methodology: full ownership of the brief, a focus on measurable outcomes, and work that moves the needle rather than filling a calendar.
My skillset is deliberately wide: strategy, creative direction, digital, and communications under one roof. That range lets me direct projects end to end and bring cross-functional teams together, aligning designers, writers, and stakeholders around a single, powerful outcome.
Equally comfortable building a brand narrative for the C-suite and rolling up sleeves to fix a failing website backend.
Leading brand reinvention and communications for a heritage provider with 85+ years of history. Brand narrative, employer-brand positioning, executive messaging, and digital strategy.
Integrated print and digital campaigns, corporate reports, and content supporting company-wide communication initiatives.
Built and ran a brand marketing agency for 11 years. Brand positioning, content strategy, and digital campaigns for Fujitsu, McDonald's, St.George, Western Digital, Seagate, Ray White, and more. 60% YoY engagement growth for key accounts.
Brand identities, marketing collateral, and digital assets. Contributed to a 25% increase in brand trust and stakeholder engagement.